Zero-Cost E-Commerce Platform for a Leading FMCG Cake Brand
A complete direct-to-consumer commerce and digital-marketing engine — designed, launched and operated on a pure pay-per-sale model, so the brand carried zero build and operations cost.
Problem Statement
A household FMCG cake brand had strong offline recognition but almost no direct digital revenue channel. Its customers were discovering products on social media yet had nowhere to buy online, and every sale was mediated by third-party marketplaces that eroded margin and hid customer data.
The brand was reluctant to fund a large, uncertain digital build. It needed a partner willing to share risk — to stand up the entire storefront, marketing and operations, and be paid on results rather than on effort.
- No owned e-commerce channel — all online demand leaked to marketplaces.
- Zero first-party customer data to remarket to or build loyalty on.
- Fragmented brand presence across social channels with no conversion path.
- Unwillingness to carry the capital risk of a traditional build-and-run project.
Business Goals
The outcomes this engagement was designed to achieve.
Our Offering
The services and capabilities Trusty Bytes brought to this engagement.
E-Commerce Site Development
A conversion-focused storefront with streamlined product search, a frictionless cart flow and a checkout tuned for mobile-first Indian shoppers.
End-to-End Digital Marketing
Creative artwork and always-on content scheduled across the brand's social channels to turn audience into demand.
SEO (On-page & Off-page)
Technical and content SEO to lift visibility, traffic and search rankings for high-intent cake and gifting queries.
Paid Media Management
Performance campaigns with continuous budget optimisation to maximise ROAS and conversion rate.
Operations Support
Day-to-day incident triage, order support and continuous enhancements focused on increasing qualified leads.
Branding & Guidelines
A documented brand system so every touchpoint — site, ads, social — stays consistent.
Scope of Work
- Storefront design, build and hosting
- Product catalogue and search
- Cart and checkout flow
- Payment gateway integration
- SEO and content production
- Paid social and search campaigns
- Creative and social scheduling
- L1/L2 operations and enhancements
- Live D2C e-commerce platform
- Brand guidelines document
- Always-on marketing calendar
- Monthly performance and SEO reporting
- Managed operations runbook
- Physical baking, packaging and fulfilment logistics
- Offline retail POS systems
- Third-party marketplace listings
Solution Overview
Trusty Bytes took end-to-end ownership of the brand's digital commerce — design, engineering, marketing and operations — under an outcome-driven commercial model. The brand carried no build or run cost; we were paid a share of the sales we generated.
We launched a fast, mobile-first storefront with a deliberately short path to purchase, then wrapped it in an always-on demand engine of SEO, paid media and social content. A lightweight operations layer handled incidents and a steady stream of conversion enhancements.
The storefront is a headless commerce build: a React/Next.js front end for speed and SEO, a Node.js commerce API, and PostgreSQL for catalogue and orders — all hosted on AWS with a CDN in front of product media.
Demand generation and the storefront share a single analytics spine (GA4 plus server-side events), so every rupee of ad spend is attributed to revenue. That closed loop is what makes a pay-per-sale model viable — we optimise against real orders, not vanity metrics.
Key Features
The core capabilities we designed and shipped — and the value each unlocks.
Frictionless Cart & Checkout
A streamlined, distraction-free checkout tuned for mobile and Indian payment methods including UPI.
Intelligent Product Search
Fast, typo-tolerant search and category browsing that surfaces gifting and occasion bundles.
Always-On Content Engine
Scheduled creative and social posts that route audiences straight to product pages.
Performance Marketing Loop
Paid campaigns continuously optimised against attributed revenue.
First-Party Data Capture
Owned customer profiles built from every order for retention and remarketing.
Technology Stack
System Architecture
A headless architecture cleanly separates the storefront from the commerce services, so marketing pages stay fast and independently deployable while catalogue, cart and orders run as APIs behind them.
UI Showcase
A closer look at the delivered product. Select any image to enlarge.
How It Works
Challenges & How We Solved Them
Challenge
The brand would not fund an uncertain up-front build.
Our Solution
We structured a pay-per-sale model and absorbed build and operations cost, aligning our revenue with theirs.
Challenge
Mobile shoppers abandoned long, generic checkouts.
Our Solution
We rebuilt checkout around UPI and a minimal step count, lifting completion.
Challenge
Ad spend could not be tied to real revenue.
Our Solution
Server-side attribution linked every campaign to attributed orders, enabling true ROAS optimisation.
Results & Key Highlights
Client Benefits
Future Enhancements
The roadmap we're partnering on to keep compounding value.
Related Case Studies
Enterprise E-Commerce Platform for a US Telecom
Read case study
Reimagined Marketing Website for an Ophthalmic Equipment Leader
Read case study
QR8 — Dynamic QR Content Platform for a US Marketing Leader
Read case studyReady to Achieve Similar Results?
Let's talk about your challenge. We'll show you how we'd approach it — no obligation.