Reimagined Marketing Website for an Ophthalmic Equipment Leader
A discovery-led relaunch of a 1,000+ product marketing website — reimagined information architecture, a low-code CMS foundation, and ongoing support and enhancements.
Problem Statement
A market-leading ophthalmic equipment manufacturer had accumulated a large but incoherent digital presence. A catalogue of more than a thousand products was buried under an ageing site architecture and an inconsistent user experience that made even flagship devices hard to find.
The marketing team needed a modern, self-serviceable website that could scale with the portfolio — without depending on engineering for every content change.
- 1,000+ products with no scalable, findable information architecture.
- Ageing site structure and inconsistent, non-responsive UX.
- Every content update required developer involvement.
- No clear path from product discovery to enquiry.
Business Goals
The outcomes this engagement was designed to achieve.
Our Offering
The services and capabilities Trusty Bytes brought to this engagement.
Discovery & Assessment
A comprehensive evaluation of the existing digital ecosystem — site architecture, UX and technical infrastructure — with actionable, scalable recommendations aligned to business goals.
Marketing Website Launch
A dynamic, content-rich site showcasing the full product portfolio, with an intuitive navigation structure defined with the marketing team and optimised across devices.
Low-Code Enablement
A CMS foundation that lets the marketing team publish and update content without engineering.
Support & Enhancements
Ongoing maintenance and a steady cadence of improvements after launch.
Scope of Work
- Digital ecosystem assessment
- Information architecture and UX design
- Responsive website build
- Low-code CMS implementation
- Product catalogue structure
- SEO foundations
- Post-launch support
- Assessment & recommendations report
- New responsive marketing website
- Low-code CMS with training
- Navigation & taxonomy model
- Support and enhancement runbook
- ERP / PLM replacement
- E-commerce checkout
- Hardware product data authoring
Solution Overview
We began with a structured discovery — mapping the existing estate, its UX gaps and its technical debt — and turned that into a pragmatic, future-ready architecture. On that basis we designed and launched a dynamic marketing site whose navigation was shaped hand-in-hand with the marketing team.
Critically, we implemented the site on a low-code foundation so the client's own team can manage a growing catalogue and publish content independently — with Trusty Bytes providing ongoing support and enhancements.
The site is content-driven: a low-code CMS holds structured product and page content, rendered through a responsive, SEO-friendly front end and served via CDN for speed across geographies.
The taxonomy was designed to scale — categories, product families and attributes — so search and navigation stay coherent as the portfolio grows past a thousand SKUs.
Key Features
The core capabilities we designed and shipped — and the value each unlocks.
Scalable Product Catalogue
Structured product families and attributes that keep 1,000+ items findable.
Low-Code Content Management
Marketing publishes and edits pages without engineering.
Responsive, Modern UX
A consistent experience across desktop, tablet and mobile.
Discovery-Driven IA
Navigation and search designed from real user journeys.
Technology Stack
System Architecture
A content-first architecture: structured content in a low-code CMS, rendered through a responsive presentation layer and cached at the edge for global performance.
UI Showcase
A closer look at the delivered product. Select any image to enlarge.
How It Works
Challenges & How We Solved Them
Challenge
A thousand-plus products were effectively unfindable.
Our Solution
A scalable taxonomy and search-led navigation made the full portfolio discoverable.
Challenge
Marketing depended on engineering for every change.
Our Solution
A low-code CMS handed day-to-day content control back to the marketing team.
Challenge
The legacy stack could not support growth.
Our Solution
A future-ready, content-first architecture was recommended and implemented.
Results & Key Highlights
Client Benefits
Future Enhancements
The roadmap we're partnering on to keep compounding value.
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