Managed Support & SEO for an Ophthalmic Marketing Site
End-to-end support and maintenance for a 1,000+ product marketing site — incident management, conversion enhancements, SEO, product updates and WhatsApp integration.
Problem Statement
After launch, the ophthalmic manufacturer's marketing site needed to stay reliable and keep improving. With a portfolio of more than a thousand products, incidents had to be resolved fast, content kept current, and — crucially — the site had to work harder to generate leads and organic traffic.
The client wanted a support partner focused not just on stability but on conversion and reach.
- A large, always-changing product catalogue to keep accurate.
- Incidents needing quick triage to protect availability.
- Under-optimised conversion and lead capture.
- Limited organic visibility and reach.
Business Goals
The outcomes this engagement was designed to achieve.
Our Offering
The services and capabilities Trusty Bytes brought to this engagement.
Incident Management
Triage, root-cause analysis and resolution of incidents to minimise downtime and maintain seamless operations.
Enhancements
Continuous improvements and feature upgrades with a focus on conversion optimisation.
SEO Support
SEO best practices, performance optimisation and online-visibility strategies to strengthen digital presence and drive organic traffic growth.
WhatsApp Integration
A WhatsApp channel that turns site visits into direct conversations and enquiries.
Scope of Work
- Incident management & RCA
- Conversion-focused enhancements
- SEO optimisation
- Product updates
- WhatsApp integration
- Performance tuning
- Managed support & incident handling
- Enhancement releases
- SEO improvements & reporting
- WhatsApp enquiry channel
- Product content updates
- Full site re-platforming
- Paid media buying
- Product data authoring
Solution Overview
Trusty Bytes provides end-to-end support and maintenance for the marketing site, ensuring stability and business continuity while actively improving customer engagement. We handle incident triage and root-cause analysis, ship conversion-focused enhancements, and drive SEO to grow organic reach.
A WhatsApp integration gives visitors a frictionless way to enquire — turning traffic into conversations and strengthening the lead pipeline.
Support runs on the site's low-code foundation, so enhancements and product updates ship quickly. SEO work combines technical fixes, performance optimisation and content best practice to lift rankings and organic traffic.
The WhatsApp Business integration connects high-intent visitors directly to the sales team, closing the gap between interest and enquiry.
Key Features
The core capabilities we designed and shipped — and the value each unlocks.
Reliable Incident Handling
Fast triage and RCA to protect availability.
Conversion Enhancements
Continuous, data-informed improvements to lead capture.
SEO Growth
Technical and content SEO to grow organic reach.
WhatsApp Enquiries
Direct conversations initiated from the site.
Technology Stack
System Architecture
A support and growth model layered over the marketing site: monitoring and incident workflow protect availability while SEO and a WhatsApp channel compound reach and conversion.
UI Showcase
A closer look at the delivered product. Select any image to enlarge.
How It Works
Challenges & How We Solved Them
Challenge
A thousand-plus products had to stay accurate.
Our Solution
A steady update cadence on the low-code CMS kept content current.
Challenge
The site under-converted its traffic.
Our Solution
Conversion enhancements and WhatsApp enquiries strengthened the lead pipeline.
Challenge
Organic visibility was limited.
Our Solution
Technical and content SEO lifted rankings and grew organic traffic.
Results & Key Highlights
Client Benefits
Future Enhancements
The roadmap we're partnering on to keep compounding value.
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